Each contributor had their own niche and could therefore provide their own unique perspective. Maybe a jacket proved too heavy, too light, had an insufficient weight-to-warmth ratio, or wasn’t compactible enough. It was also a time to consider what competitors were doing, to explore pie-in-the-sky ideas.
But somewhere along the line, the program fell by the wayside. Sure, the product testing continued, in high-performance, temperature-controlled labs halfway across the world. But the dorm-room-driven essence of that collaboration got lost in the shuffle. That is until a boxful of patches circa the early ‘90s surfaced earlier this year in the photo studio at Marmot’s Rohnert Park, California headquarters. They read: MARMOT RESEARCH TEAM.
Now Marmot is returning to its roots, relaunching the program with a new twist. We’re used to seeing world-class athletes like Pete Takeda, Abbey Smith, and Maiza Lima putting Marmot’s products through their paces, roping up in the Himalayas or bouldering in Red Rock Canyon. Their insight has been, and will continue to be, invaluable—a continued resource for innovative design. But the reinvigorated Marmot Research Team will now also include the company’s ambassadors, frontline sales staff and, eventually, the consumer—the everyday adventurer in all of us.
It all started as a club, after all, with community at the very core of the brand. Consider the Marmot Research Team redux a return to that approach.
“When we were a young brand, we weren’t necessarily making products for the generalist,” said Brandon. “We were making products to perform in high alpine terrain. As we service a larger customer base, we need a larger scope of people who are doing different types of activities, not just summiting 14,000-foot peaks.”